Dean Povinsky on why they visuals match the overall theme of the song:
2017 is a desperate song. It’s about a very common feeling our friends and others we know seem to be experiencing right now. We collaborated with one of our favourite artists, Anne Douris (Bossie, Stella Ella Ola) to lay a visual backdrop that juxtaposes the song’s initially lighthearted sound with the inevitable crush of the question “why”? Why are we moving so rapidly toward such a hyper individualized bunch when we are meant to be more connected than ever? Why do we have all these addictions to what is ultimately such a meaningless, on-screen world, when we know that the way to thrive is to connect in the ways that have served us so well for so long: By locking eyes and holding on for dear life, making new connections and finding meaning in the real. The throwback images of large NYE celebrations-of-old up against the actual lyrics of 2017 create the perfect vibration between the lust after immediacy and the human longing to connect in real time.