The Syd-featuring highlight from his critically acclaimed debut album 99.9%. Produced with the financial assistance of MuchFACT, a division of Bell Media Inc, the Shomi Patwary-directed clip is inspired by KAYTRANADA’s favorite episode of Fox sitcom Martin.
Speaking to the video’s creative origins, Patwary shares, “KAYTRANADA basically relayed this idea to me about his favorite episode of Martin when a prince from Africa comes to town and brings them all these gifts and offers him and his girl life changing opportunities. That episode inspired all these ideas but I came up with a different approach.”
The video is vastly different from Patwary’s visuals for Beyoncé or A$AP Rocky, the result is something both immediately familiar but entirely new. Watch the video for “YOU’RE THE ONE” above now and see below for all of KAYTRANADA’s upcoming tour dates.